The Berdahl Family
For more than a decade, I’ve applied UX and content design principles to create intuitive, accessible digital experiences. My expertise spans user research, information architecture, interaction design, usability testing, and content strategy.
Throughout my career, I’ve contributed to products in fintech, eLearning, mobile, and web, consistently championing inclusive, human-centered design.
Prime Digital Academy
I earned my UX Design and Research Certificate from Prime Digital Academy in Minneapolis, where I strengthened my skills in user research, wireframing, prototyping in Figma, and evidence-based design decision-making.
What draws me most to UX is its ability to unite diverse disciplines and perspectives, allowing experiences and skills from every chapter of life to inform meaningful solutions.
The Lion, The Witch, and The Wardrobe
My 20-plus years in theater have profoundly shaped my approach to design, fostering the empathy that enables me to understand users deeply and craft experiences that resonate.
At a nonprofit educational children’s theater company, I served in a variety of roles—including Product Designer, UI Designer, UX Researcher, Project Manager, and Executive Artistic Director—gaining a holistic perspective on collaboration and leadership.
Orangetheory Fitness Senior/ Head Coach
Five years as a fitness instructor taught me how to break down complex concepts into clear, achievable steps, a skill that translates directly to effective digital experiences.
Likewise, my work as a wedding officiant has centered on designing and leading deeply personal moments, reinforcing my belief that great user experiences are thoughtful, intentional, and tailored to the people they serve.
Wedding Officiating
By bringing together my backgrounds in theater, coaching, and design, I’ve become a strategic UX professional who leads with empathy and executes with precision. I thrive in collaborative environments, communicate complexity with clarity, and balance user needs with business goals.
Whether modernizing legacy systems or building new products from the ground up, I approach every challenge with curiosity, adaptability, and purpose.
GET TO KNOW MATT MOMENT:
A Couple Random Favorite Movies
About Time (2013)
“I just try to live every day as if I've deliberately come back to this one day, to enjoy it, as if it was the full final day of my extraordinary, ordinary life.”
The movie follows the journey of Tim Lake, a young man who discovers he has a very special ability… Throughout the film, he learns about the importance of appreciating the present moment and making the most of the time he has.
Themes: Love, family, and the significance of cherishing everyday experiences.
The Family Man (2000)
“I know we could both go on with our separate lives and we'd be just fine, but I've seen what we can be together, and I choose us.”
“I'm prepared to do whatever it takes to get this job. I'll start wherever I have to start. I'll park cars if I have to… The biggest part of judging character is knowing yourself, and I know this: I can do this job. I can. Give me a chance, Peter. I won't let you down.”
The movie follows the story of Jack Campbell, a successful investment banker living a single and prosperous life in New York City. However, his life takes a turn when… Jack grapples with the challenges and joys as he navigates the complexities of balancing his ambitions and personal relationships.
Themes: Personal choices, fulfillment, and the search for true happiness.
